I am too busy for Social Media – I have a business to run!

Author: Alex Livingston, Business Development Manager

The world has changed drastically, so it is of paramount importance for business to promote themselves in a competitive world and to tell a story creating attention, sharing success stories, case studies, marketing, client wins, trends, and news in order to be seen as an expert in your field or sector.

The most dangerous phrase in business is ‘This is the way we have always done things’ - a reluctance to promote or market your business and evolve can be the downfall of your organization. Obscurity and small-thinking is the biggest red flag for businesses now, especially businesses that have so many options to differentiate from the competition. Telling people why you are unique and what is great about your company gives people a reason to choose your business. When people are given so many options, you can quickly be seen as irrelevant or not included in the selection process because no one knows your business.

Using social media to promote your brand is a quick, easy way to let your potential customers know what you offer, the benefits to your products and services, and to show your company “personality”. You can quickly engage with customers and create a new channel to gain traction.

At Payescape we help businesses simplify operations with easy-to-use Payroll, HR and Time Management solutions. You can focus on growing your business while your payroll admin is running on time and in compliance. We work with more than 1000+ companies in the UK helping businesses with customised reporting and integrated solutions.

We want to help you focus on your brand, reputation, growth and new business – let us take care of the payroll and compliance admin. Schedule a quick demo or conversation with our team to see how you can streamline your admin and use your resources to grow your business. Talk to us today about solutions customised for you.